Design Services We Offer
We are a two-person, multidisciplinary team with a focus on Brand Identity, Campaign Marketing, and Information Design.
Brand Identity
Brand awareness is at the core of everything we do and is essential for large and small organizations. Whether you have an existing brand identity or are starting from the ground up, we offer a range of services to help you define, refine, or build upon your organization’s personality, image, and identity to connect to and engage your customers. If you are in need of brand identity work, below are some things to consider.
MORE THAN A LOGO
Successful brand solutions come from intuitive design systems. A logo is a small piece of that system. It’s important to understand and plan how that logo will work across endless applications, multiple platforms, and how it will inform the brand’s whole identity.
LONG TERM INVESTMENT
Building or refining a brand is an investment. “Brand-aids” are quick, cheap, temporary solutions that mask real issues. However, investing in your organization to develop an honest and accurate understanding of who you are is a long-term fix.
TIMELESSNESS BUILDS TRUST
Trends aren’t sustainable. When everyone wants to feel current and trendy, nobody stands out and will become lost in a world of sameness. Customers can’t tell companies apart, and it can hinder growth. Trends come and go, and brands need to exist beyond them, or they will feel dated. We focus on sustainable design solutions that will withstand the test of time. Doing so builds customer trust. The longer a brand exists and the more it is recognizable, customers and even employees will become more confident and trustworthy about the brand.
PROJECT EXAMPLE:
KENNASON BRAND IDENTITY
The Kennason Brand Identity included a wide array of deliverables and required a clear brand identity system, including various logos lockups, colors, typography, illustrations, stationary, and presentation templates.
POTENTIAL BRAND IDENTITY DELIVERABLES
Primary Logo Design
Secondary Logo Lockups
Logo Usage and Brand Guidelines
Color Palette System
Typographic System
Visual Tone
Additional Branded Assets (Patterns, Layouts, Templates, etc.)
Customer Touchpoints (Stationery, Website, Packaging/Labels, etc.)
Marketing
GRAB YOUR AUDIENCE
Most forms of marketing, traditional and digital, rely significantly on visuals to grab attention. So whether you’re looking to increase brand awareness or are hoping for a more acquisition-focused goal, a consistent and intentional visual campaign is crucial to reaching that goal.
INCREASE BRAND AWARENESS
Visuals in any marketing campaign represent your brand. They need to connect to the correct people and connect in the right way. A great marketing campaign can build your brand's reputation, transforming one-time customers into long-lasting relationships.
PROJECT EXAMPLE: Y-USA HEALTHY KIDS DAY CAMPAIGN
Y-USA was seeking to refresh the look and feel of their yearly Healthy Kids Day Campaign to move away from the traditional themes they’ve used in the past.
POTENTIAL MARKETING DELIVERABLES
Visual Content Development
Internal Campaign Activation Guides
Digital & Social Media Assets
Print Design
Branded Photography
Creative Direction & Art Direction
Super Graphics
Information Design
BIG OR SMALL
Information Design is a category of design that covers a wide variety of work and typically goes hand–in–hand with our marketing and brand identity services. While Information Design can be part of larger projects, these can also be stand-alone pieces set to accomplish one clear goal.
ACCESSIBLE INFORMATION
Communicating information is key to connecting with customers. Information can take shape in numerous ways, so it is extremely important for it to be accessible and easily understood by a desired demographic. We take complex data and information and visualize it in a way that can be easily understood and accomplish a specific goal.
PROJECT EXAMPLE: SHU TOURISM MAP
Sacred Heart University wanted to communicate to potential students what the local area has to offer in an engaging and friendly way. Check out how Information Design helped them achieve their goals.
POTENTIAL INFORMATION DESIGN DELIVERABLES
Maps — Creative and/or Practical
Illustration
Brochures
Menus
Product Labels
Chalk & Hand Lettering
Iconography
Motion Graphics
Information Graphics
Scientific Illustrations