URBAN PEAKS RENTAL Co.
Urban Peaks came to us seeking a brand identity. They're a small rental company, currently leasing out residential properties in Asheville, North Carolina and will be expanding to the Denver, Colorado shortly. In addition to the new location, they'll be expanding their offerings to include retail properties, short-term residential properties, and a motorhome or two.
When creating their identity, we gave consideration to their locations and the fact that they're in very mountainous, urban regions. The company is also family owned and operated so it was important to them, and their tenants, that we convey a friendly, down-to-earth personality in the mark and color palette.
We provided different logo lockups for different applications including a badge, wordmark, and monogram. We developed a complete color palette that included a range of 5 colors. While all the colors may not be needed initially, we wanted a cohesive look in place so Urban Peaks was prepared for future needs.