TECH VALLEY TALENT
Tech Valley Talent is an Information Technology Professional Services firm based in Saratoga County, NY. Their old logo used the shape of New York State, but the company was expanding their operations into California and Texas, so they were in need of a new identity that was more appropriate for clients outside of New York. We worked closely with TVT to develop a logo that avoided a bias but still communicated the focus on quality and professionalism of their existing brand. It was important that the mark be strong, confident and have a sense of timelessness.
To ensure the old brand didn't alienate the existing customer base, we incorporated the color palette from the previous branding - three teal colors. We also developed a New York State graphic for them to use on their website and internal documents to help communicate their pride in New York.