To create an identity that best represented Nicole and her business, we began understanding her goals and began researching the core of her practice. With ancient Egypt being a starting point for dental alterations, we focused our research there and uncovered the meaning behind the lotus flower. Throughout many cultures and religions, the lotus is related to beauty, rebirth, and represents spiritual victory. After many conversations with Nicole, these became the values of her brand: beauty & confidence.
We worked with the imagery of the lotus to develop a mark that would have a blooming motion to better represent the brand values.