Cinder Design Co.
CINDER DESIGN CO. IS A BOUTIQUE DESIGN STUDIO FOCUSED ON CREATING INTELLIGENT AND TIMELESS BRAND SOLUTIONS.
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BRUMMER ORTHODONTICS

Branding, Print

Nicole Brummer was starting her own orthodontic practice in Baltimore, Maryland. We worked with her to develop an identity and advertisements that represented her fun personality, but balanced well with the professionalism of her industry. 

RESEARCH

RESEARCH

To create an identity that best represented Nicole and her business, we began understanding her goals and began researching the core of her practice. With ancient Egypt being a starting point for dental alterations, we focused our research there and uncovered the meaning behind the lotus flower. Throughout many cultures and religions, the lotus is related to beauty, rebirth, and represents spiritual victory. After many conversations with Nicole, these became the values of her brand: beauty & confidence.

IMPLEMENTATION

IMPLEMENTATION

We worked with the imagery of the lotus to develop a mark that would have a blooming motion to better represent the brand values.

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