BENETECH AD CAMPAIGNS
Benetech is a software company focused on workforce management, employee benefits solutions, as well as compliance and auditing. We worked with their marketing team on two ad campaigns that included inserts for the Albany Business Review, poster mailers, postcards, website headers, and email headers. It was important to have a design that was modern, professional, eye-catching, and something that stood out from their competition. Benetech also wanted their campaigns to become more cohesive. With that in mind, we choose a style that would work well with their brand and audience.
We created custom illustrated characters that are dealing with struggles that resonate with Benetechs target clients. The ads (and Benetech) understand the struggles and are there to help. The little touch of humor makes them stand out and memorable.